Actionable Insights To Improve Your Business.

Inside Evaluator Brands offers a portfolio of industry-focused solutions that enable companies to measure the customer experience at the point of engagement.     


Trained Evaluators Worldwide



Years Of Service Experience



Total Countries Served Worldwide




Commitment To Client Success



Our Story


Every company has a similar story to tell, “we all want to do it better.” In 2001 The idea for Inside Hospitality (now Inside Evaluator Brands™) was conceived out of a real world desire to find a company that understood the uniqueness of the hospitality and customer service sectors through successful hands on experience.  During the days we were in operations we searched for it to no avail. Then we decided we could “do it better” because we “understood better”.  It became our singular goal and our mission, to build a company we can all be proud of that operated under a set of core values with one objective – “To assist our client partners in more accurately measuring and creating better value in their guests experiences”

We partnered with some of the most experienced, noteworthy players in the hospitality and retail industries to create an advisory board ‘brain trust’, totaling over 450+ combined years of successful experience, in order to execute the needs of today’s customer focused clients.  Our hands-on operational experiences covers the entire landscape of the hospitality and retail industries and is second to none.


Our Foundation


Originally built on a foundation of sales, marketing and operations, the main focus then developed into producing improved client performance.  Through evaluation and measurement, research and development, intense strategic planning, and solid credentials, Inside Evaluator Brands™ quickly grew into a highly trained and educated team of service specialists implementing their knowledge to launch the first ever all inclusive structured Customer Experience Measurement [CEM] company.

Inside Evaluator Brands™ now successfully manages a dynamic variety of surveying, auditing, and guest satisfaction report systems for leading hospitality, retail and manufacturing companies worldwide.  With the clients diversity ranging from a single, free-standing operation to American and international chains in all 50 states and 55+ countries.



What We Do


We want to assist you in better understanding your guests complete experience.

Inside Evaluator Brands™  is a comprehensive and innovative customer experience management [CEM] company.  We create partnerships and work hand in hand with clients around the globe.  No other company offers bench-marked custom solutions built on such core principles that measure realistic results and the effective execution of those results.

Not only do we report to our clients the incident-specific performance at the moment a customer comes into contact with their organization, but we also track trend attributes and behavior that impact long-term guest value, satisfaction, and advocacy.

Our integrated suite of solutions achieves tangible results in the marketplace. By partnering with Inside Evaluator Brands™, your organization will achieve performance goals that deliver the ideal guest experience time after time.  In fact, we guarantee it.

We deal with the core of a brand and its reputation.  We drive the guest’s opinions, experiences and expectations directly to the client.  Additionally, as consumers become more and more savvy and as the economy encourages them to be less compromising in their search for value, quality measurement becomes even more paramount than ever before.

So instead of using trial and error to determine products or services, an organization can best utilize their time, energy and investments to measure customers’ needs and expectations in advance and then align their brand with them.

We look forward to partnering with you.